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LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.


Identify research requirements to begin to solve a business/marketing problem in a company.


Analyse the effectiveness of the marketing mix for any given company or brand.


Articulate and evaluate the importance of experiences, skills and competencies and knowledge in a manner which will enhance employability


LO3: Provide a coherent multi-agency framework which will establish a consistent approach to the processes of risk assessment, risk management and risk taking whatever the context and environment of care/support.


LO1: To promote and support the safety and security of users of services, those who care for them and all those who may come into contact with them.


LO2 Assess the regulations affecting complementary therapies in healthcare settings


LO1 Discuss the principles of providing complementary therapies in a healthcare setting


LO3: Implement own small-scale change management plan.


LO1: Discuss factors that have driven recent changes in the healthcare sector.


LO2: Review how staff are monitored and supported on a regular basis


LO1: Discuss the processes involved in the recruitment of staff relevant to own setting


Evaluate when laissez-faire style of management might provide an opportunity to provide customers with better customer service.


Using an example, explain the difference between leadership and management.


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