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Identify the infrastructure and processes within a client’s organisation that could be utilized to meet their needs


Identify potential barriers to achieving a client’s marketing objectives for the development of products and services


Assess client current position and their business aims and vision for the future


3. Be able to record the needs and priorities of clients for marketing communications (advertising) in line with requirements of own organisation


1. Understand the current market position of clients for marketing communications (advertising)


Explain the strategy and positioning behind clients’ portfolios of products and services


Summarise key aspects of public, legal, regulatory and ethical requirements in clients’ sectors


1. Understand the contexts in which clients for marketing communications (advertising) operate


Analyse and process data and information for own and other departments in own employer organisation


Explain how own work contributes to the vision and activities of own employer organisation


Identify ways in which the activity of own employer organisation’s competitors is changing


Review key features and benefits of services offered by own employer organisation


Explain how the commercial goals and priorities of own employer organisation impact on budgets


Explain the roles of trade bodies and professional organisations within the marketing communications (advertising) industry


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