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Critically discuss the main considerations when designing a research project in business and management


1. Part 1 is an essay style task where you are required to write a critical essay in response to the following question


LO3 To demonstrate advanced skills in data handling, using appropriate statistical software.


LO2 To critically understand the methods of quantitative and qualitative data collection and analysis


LO1 To explore the main research paradigms within the field of management research.


The aim of this module is to explore the nature and associated complexities of research methods and methodology. This is explored specifically in relation to methods and methodology as they are applied in a business and organisational context.


100015 M1 Research Methodology and Methods


a. Develop an implementation plan based on previous data- driven analysis


Tools used for data analysis, data collected and insights from data should be clearly rationalised. This section should be heavily data driven.


c. Make a recommendation for ONE country to expand to with full data – driven justification


b. Which would be the best destination for expansion including which existing market sectors (from the list under “Services offered” ) that the company should focus on in the selected country.


a. Using qualitative and quantitative data obtained, evaluate the TWO countries. You should consider various factors within each countries market, such as profitability, growth rate and market size, prospective client demand etc.


Introduction – The aim of which is to provide some context, i.e. the scope of the project. This should not be more than one or two paragraphs and is intended only to provide a platform for the rest of the report.


Provide a short commentary on the use of data to inform strategic choices including means of evaluating performance on recommended products as well as processes for adjusting strategies using data analysis.


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