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Objective 4: Implement a process to continue data analysis on the performance of sales on the recommended country of focus.


Objective 3: To analyse from a data perspective potential market entry options


Objective 2: To evaluate which country would be best suited for the company to expand to and what markets to focus on


(iii) Undertake a market analysis for each of the countries - Porters Five Forces should be applied to assess industry attractiveness (each force should be discussed and assessed as High, Moderate or Low


(ii) Undertake an environmental analysis for the two countries - Identify, analyse and discuss key external factors in each of the countries that could impact the company in either a positive or negative way


(i) From the list of areas of interest, choose ONE country from America/North Africa/Middle East and ONE EU country


a) Conduct an environmental audit and assess the competitiveness in the markets


The specific aim of this project is for yourselves (as ‘The Consultancy Firm’) to develop a Business strategy following detailed data analysis and an evaluation of the opportunities that Savant Technologies has in terms of the best country


Acting as consultants for Savant Technologies and to address the requirements of the Advanced Practice Consultancy Project, you are required to address the objectives for the project which have been selected by the directors at Savant Technologies.


Robust Infrastructure: Establish reliable cloud and data center services to support global operations, implement robust security measures, including encryption protocols, to protect user information and transaction data.


Comprehensive Framework: Identify and mitigate geopolitical, technological, and economic risks in target markets.


Skilled Workforce: Recruit and train professionals with expertise in data analytics, AI, and SaaS development.


Local Talent Recruitment: Employ regional experts to provide insights into market specific challenges and opportunities.


Marketing Customization: Tailor marketing strategies to align with local preferences and business cultures.


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