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LO1: Explore and illustrate the range of venture types that might be considered entrepreneurial


Assess how aspects of the entrepreneurial personality reflect entrepreneurial motivation and mind-set


Explain how organizational vision, leadership, culture and team work can shape innovation and commercialization.


To adapt to the changing concepts of customer service, companies need to develop new manufacturing and management processes in order to develop new products and services.


LO1: Explain the context for innovation and determine the difference between invention and innovation


Using an organization, build a detailed innovation case, ways of accessing funding and how to measure its overall effectiveness using appropriate techniques available to test and improve.


Evaluate the range of methods for protecting ideas and understand their advantages and disadvantages.


Demonstrate a critical understanding of ethics and values relating to organizations


The main sources to be utilized in your selected time period, will consist of media reports and/or political discussion accessed through online media sources which explores public, political and media reactions to migration/ethnicity and/or ‘race’


LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.


LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.


Identify research requirements to begin to solve a business/marketing problem in a company.


Analyse the effectiveness of the marketing mix for any given company or brand.


Articulate and evaluate the importance of experiences, skills and competencies and knowledge in a manner which will enhance employability


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