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You may assume that TBF is not immune to the impact of increases in inflation (e.g., higher energy and commodity prices) and lower economic growth caused by crises such as the pandemic, BREXIT, and cost of living (growth rate: 1.2%, inflation: 2.7%).

Apr 06 2025 159.00

c. Do a situational analysis to identify opportunities and challenges, both internal and external, to the organisation. You can also use the analysis to define the scope of the problem.

Apr 06 2025 159.00

b. Based on the proposed approach, how would you go about conducting the analysis and gathering the data and information required? Including the key sources of information and insights, you intend to consult.

Apr 06 2025 159.00

a. At the first meeting, the client seemed concerned about how you plan to approach the viability and market entry questions. Provide a brief overview of the market entry framework/approach you will focus on to analyse the decision problem.

Apr 06 2025 159.00

Prepare a short 600 to 800-word report for Brown`s Retail UK Limited, addressing the points/questions below. Your report should follow a clear structure and contain an introduction and conclusion with recommendations.

Apr 06 2025 159.00

You are a business analyst consulting for Brown`s Retail, a UK retail company. It had invested in food and drink retailing but presently plans to enter into the packaged food manufacturing market.

Apr 06 2025 159.00

Task 2 : Brown`s Retail Market Entry [30 marks]

Apr 06 2025 159.00

Task 1: The Bread Factory [30 marks]

Apr 06 2025 159.00

1. To understand the underlying dynamics, use a relevant strategic framework, such as Porter’s Five Forces, to inspect the problem and analyze the situation.

Apr 06 2025 169.00

Its main rival has 22% market share. The third and fourth largest rivals hold 11% and 10% respectively. Additionally, there are several small local bakeries serving the exclusive segment in different regions.

Apr 06 2025 159.00

TBF has a cost-efficient operating structure, with fixed and variable costs coming in below industry benchmarks. The Cost Revenue Ratio is 1:3 or 33%.

Apr 06 2025 159.00

Previously, the client also sold pastries online. This channel was closed following a cost structure optimization consultation in 2024, as its cost-to- revenue ratio was unsustainable.

Apr 06 2025 159.00

TBF`s distribution channels: Borough site is the original home and HQ of The Bread Factory (Bakery); Hackney site (Bakery and dining).

Apr 06 2025 159.00

The typical TBF customer is a 35 to 55-year-old professional, with an annual household income above £75,000.

Apr 06 2025 159.00

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