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Calculate the projected percentage market growth rate (revenue) between 2020 and 2021 and provide an estimate of the projected growth rate between 2021 and 2025


(d) The UK food and drink manufacturing market is on the rise, being worth £470 billion in total revenue as of 2021 indicating an increase from £455 billion in 2020. In 2025 revenue for the sector is projected to reach £675 billion.


You may assume that TBF is not immune to the impact of increases in inflation (e.g., higher energy and commodity prices) and lower economic growth caused by crises such as the pandemic, BREXIT, and cost of living (growth rate: 1.2%, inflation: 2.7%).


c. Do a situational analysis to identify opportunities and challenges, both internal and external, to the organisation. You can also use the analysis to define the scope of the problem.


b. Based on the proposed approach, how would you go about conducting the analysis and gathering the data and information required? Including the key sources of information and insights, you intend to consult.


a. At the first meeting, the client seemed concerned about how you plan to approach the viability and market entry questions. Provide a brief overview of the market entry framework/approach you will focus on to analyse the decision problem.


Prepare a short 600 to 800-word report for Brown`s Retail UK Limited, addressing the points/questions below. Your report should follow a clear structure and contain an introduction and conclusion with recommendations.


You are a business analyst consulting for Brown`s Retail, a UK retail company. It had invested in food and drink retailing but presently plans to enter into the packaged food manufacturing market.


Task 2 : Brown`s Retail Market Entry [30 marks]


Task 1: The Bread Factory [30 marks]


1. To understand the underlying dynamics, use a relevant strategic framework, such as Porter’s Five Forces, to inspect the problem and analyze the situation.


Its main rival has 22% market share. The third and fourth largest rivals hold 11% and 10% respectively. Additionally, there are several small local bakeries serving the exclusive segment in different regions.


TBF has a cost-efficient operating structure, with fixed and variable costs coming in below industry benchmarks. The Cost Revenue Ratio is 1:3 or 33%.


Previously, the client also sold pastries online. This channel was closed following a cost structure optimization consultation in 2024, as its cost-to- revenue ratio was unsustainable.


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