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B.M2 Produce a detailed marketing plan for an event, with research, budgeting, time-planning, and appropriate promotional materials.


A.M1 Analyse the effectiveness of marketing strategies in supporting the achievement of event aims and objectives for different events.


C.P5 Plan a basic CSR initiative in response to a given brief that addresses issues faced by a selected organisation


B.P3 Explain potential benefits to a selected organisation of undertaking CSR initiatives.


A.P1 Explain CSR issues for selected organisations and their stakeholders.


C.D3 Evaluate the effectiveness of customer loyalty methods in a selected organisation and their effect on loyalty and purchasing behaviour.


A.D1 Evaluate the extent to which generating customer loyalty can contribute to the achievement of the organisational objectives of a selected organisation.


A.M1 Analyse the importance of generating customer loyalty to a selected organisation in achieving its organisational objectives


C.M3 Analyse the reasons why an existing brand for a product or service may need to change.


B.D2 Evaluate the extent to which the branding of a product or service meets the aim(s) of a selected large organisation


A.D1 Evaluate the impact of branding on a selected organisation, making a judgement on its significance.


B.M2 Create realistic materials using a range of digital marketing tools and undertake a range of appropriate testing for a digital marketing campaign for a specific product or service that meets set objectives


A.M1 Plan and design a realistic digital marketing campaign and a sustained content calendar for a specific product or service that meets objectives.


B.P3 Describe how digital marketing tools could be used to target a key customer segment in a selected organisation.


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