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LO2: Critically understand the nature of innovation and appreciate its role in entrepreneurial activity


LO1: Understand the scientific process, its application in economics and business, and its utilisation in the problem-solving approach to business and management challenges.


2.1. Analyse the gross anatomy of the digestive system


1. What are the defining characteristics of the luxury goods industry? What is the industry like?


2. What advantages does McDonald’s have in competing with Starbucks for coffee sales?


Starbucks was started in 1971 and grew to become a leader in the specialty coffee industry.


2. Identify potential target markets for the Lock-Awn Anti-Billowing Device, using a five-step process of determining segment (1) needs; (2) identification; (3) attractiveness; (4) profitability; and (5) positioning.


1. What created Red Bull’s success? Where is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing to Red Bull’s success?


1. What impresses you about this company? What aspects of Wal-Mart do you find unimpressive? What accounts for Wal-Mart’s success?


Identify the major driving forces in the OSA market segment. What are the key success factors (KSFs) for competing in this segment?


A&F has undergone several unique transformations since its formation over 100 years ago.


1.1 Assess the major contemporary labour market trends in different country contexts.


3. Using the MATLAB code to construct a dynamic simulation system of the above model.


1.1. Stationary distribution of system length (number of customers in the system)?


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