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Explain The Nature And Importance Of Marketing


the different types of marketing enterprises and some other topics such as international marketing and services marketing.


the marketing functions related to the marketing mix: product, price, place, and promotion. It also describes the ultimate consumer and industrial buyer and the marketing strategies needed to deal with them.


Knowledge about the importance of marketing as a basic function in enterprises, which deal with goods, services, and ideas


Demonstrate The Key Concepts Of Market Segmentation, Targeting, And Positioning.


methods and principles of operations and supply chain management in manufacturing and services firms.


Identify Basic Methods Of Analysis In Planning, Organizing And Controlling Supply Chain Operations


Apply Quantitative Skills To Solve Supply Chain Problems.


Supply Chain Management & Operations (SCML200)


Introduce students to contemporary information systems and demonstrate how these systems are used throughout organizations.


Illustrate How Information Systems Are Enabling New Forms Of Commerce Between Individuals, Organizations, And Governments.


Explain How Enterprise Systems Foster Stronger Relationships With Customers And Suppliers And How These Systems Are Widely Used To Enforce Organizational Structures And Business Processes.


Assess The Ethical And Security Concerns That Information Systems Raise In Society.


Business Law (E) (PRVT2652)


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