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b. To produce work of a standard consistent with research publications in your field of study and communicate your conclusions clearly to a specialist and non-specialist audience.


a. Ability to write an academic literature review. Understand what peer-reviewed literature is and how to find it. Access resources on how to write an academic literature review.


b. Of the principles behind the circulation of academic knowledge through print publication and other digital forms


a. Demonstrate knowledge and understanding of what goes into a Literature review, the rudiments of good research design at master’s level and beyond.


CS132-6 Developing Independent Research


This will be followed by the new internationalisation initiative you are proposing (approx. 150-200 words). You should propose a specific country; not broad regions like South Asia, Latin America, East Africa, etc.


Analyse the pattern of internationalisation activities of your company using relevant International Business theories (approx. 2000 words). This includes addressing “why”, “what”, “where” and “how” questions


You will: i) examine the internationalisation of its business operations in relation to the theories of international business, and ii) explain the need/benefit for internationalisation to the country you are proposing.


Your organisation is planning to expand its footprint in a new country. You are required to critically evaluate the activities of this multinational company using appropriate international business theories.


7EC502 International Business: Theory and Strategy


Part A: A Strategic Position Analysis of an Organisation in the Fast Fashion Industry.


Following the successful completion of your Masters degree course, you have secured a strategy consultant job in a top-tier consultancy firm. You are attending the first meeting with your team.


Enthused by what you enthusiastically conveyed about sustainable strategy, your line manager is keen to test your strategic planning skills. Your manager asks you to select an organisation of your choice in the fast fashion industry.


In this assessment, you will identify a key player in the fast fashion sector. After selecting a company of your choice, you will determine the strategic position of the company and make recommendations to implement a sustainable strategy.


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