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Evaluate the market and competition, local business environment, and promotion strategies, along with the control and monitoring mechanism for the business plan.


Analyze methods for encouraging creativity and innovation in organizations and critically explore how to lead others to positively embrace innovation and change.


Develop a business plan for a new business, including control and monitoring mechanisms.


Critically assess business ideas, production, and marketing feasibility developed from new ideas.


Evaluate innovative and entrepreneurial management processes for a project or organization, including methods for encouraging creativity and innovation.


The aim of this module is to introduce learners to the basics of business processes and strategies related to enterprise and entrepreneurship, developing knowledge of enterprise and entrepreneurship in global contexts.


Entrepreneurship and Innovation seeks to provide learners with a comprehensive understanding of fundamental concepts and strategies pertaining to enterprise and entrepreneurship.


M734 ENTREPRENEURSHIP AND INNOVATION


Coursework Three (CW3) Digital Marketing Strategy & Analytics


Provide a rationale for the selected marketing metrics and KPIs. You can consider more than three metrics in this section.


Discuss the most appropriate way to present the metrics & KPIs which can monitor the company’s overall marketing performance, which facilitate effective strategic marketing decision making


Discuss the role of analytics and big data in supporting marketing decision.


The Management Board of your chosen company has asked you to prepare a presentation on the “Role of Analytics in Supporting Marketing Decisions” for your specific brand (which can be the same or different from the one chosen for task 2)


Task 2: Strategic Marketing Plan report


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